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Karthik Ganesan

Karthik
Ganesan

Dubai's go-to freelance digital marketer for real estate, retail & lifestyle brands. 7+ years delivering measurable growth across the GCC — from strategy to execution, without the agency overhead.

7+
Years
15+
Brands
AED 8M+
Ad Spend Managed
4
Languages Spoken
Open to new projects — GCC & Globally
Social Media Marketing✦ SEO / SEM✦ Paid Campaigns✦ Email Marketing✦ CRM Strategy✦ Lead Generation✦ Brand Strategy✦ Campaign Analytics✦ Content Strategy✦ Social Media Marketing✦ SEO / SEM✦ Paid Campaigns✦ Email Marketing✦ CRM Strategy✦ Lead Generation✦ Brand Strategy✦ Campaign Analytics✦ Content Strategy✦
Karthik Ganesan
7+Years in
Marketing

Senior-Level Strategy,
Freelance Flexibility

I'm Karthik — a Dubai-based marketing expert with over 7 years of in-house experience at some of the GCC's most recognised brands, including Hamptons International (Emaar), Landmark Group, and PHD Omnicom Media Group.

I've managed over AED 8M in ad spend, run campaigns across Meta, TikTok, Google, Snapchat and YouTube, and delivered full-funnel digital strategies across real estate, retail, automotive and lifestyle sectors.

Now I bring that same senior-level thinking directly to your brand — big-agency strategy, without the big-agency price tag or the layers of account managers. When you work with me, you work with the person who actually builds and runs your campaigns.

I've sat inside boardrooms at Emaar-backed Hamptons International, managed accounts for Omnicom's regional media group, and run paid campaigns at scale across the UAE, KSA, Kuwait and beyond. I don't just understand the GCC market — I've spent 7 years executing in it.

Strategy-first approach
Data-driven decisions
GCC market expertise
End-to-end execution

Full-Stack Marketing,
Zero Fluff

End-to-end digital marketing execution — strategy, campaigns, content, analytics and everything in between.

01
📣
Social Media Marketing
Platform strategy, content calendars, caption writing, hashtag research, and community management across Instagram, TikTok, Facebook, Snapchat & YouTube.
InstagramTikTokFacebookSnapchatYouTube
02
💰
Paid Advertising
Campaign planning, ad copywriting, audience targeting, A/B testing, and full performance reporting for paid social and search campaigns across GCC markets.
Meta AdsTikTok AdsGoogle AdsSnapchat Ads
03
🔍
SEO & SEM
Keyword strategy, on-page optimization, link building coordination, and paid search campaign management to drive sustainable organic and paid traffic growth.
On-Page SEOGoogle AnalyticsSearch Ads
04
📧
Email Marketing & CRM
Email campaign strategy, automation workflows, list segmentation, drip sequences, and CRM database management to nurture leads and retain customers.
MailchimpHubSpotPipedriveAutomation
05
🎯
Lead Generation
Full-funnel lead generation strategy tailored for real estate, retail, and e-commerce — from top-of-funnel awareness to qualified lead conversion.
Landing PagesFunnel StrategyCRM Integration
06
📊
Analytics & Reporting
Weekly, monthly, and quarterly performance reports with actionable insights, ROI analysis, and strategic recommendations to improve campaign efficiency over time.
Google AnalyticsBuzzsumoROI Reports
07
🌐
Content & Brand Strategy
Brand positioning, content strategy, messaging frameworks, and BTL/ATL campaign planning aligned to business goals and target audience insights.
Brand VoiceATL/BTLStrategy Decks
08
🎬
Content Creation
End-to-end production of social-first content — from scripting and directing Reels and TikToks to overseeing photography shoots, graphic design briefs, and video edits optimised for each platform.
Reels & TikTokPhotographyVideo EditingGraphic Design
09
🌐
Website Development
End-to-end design and development of fast, mobile-first marketing websites — from landing pages and portfolio sites to full brand microsites. Built to convert, optimised for SEO, and delivered without agency delays or overhead.
Landing PagesWordPressSEO-OptimisedMobile-FirstConversion Design

15+ Brands I've Worked With

From global luxury labels to regional real estate giants — across retail, property, automotive, and lifestyle sectors.

Hamptons International
Real Estate · Dubai
Emaar
Real Estate · Dubai
Landmark Group
Retail · GCC
Unilever
FMCG · GCC
Audi
Automotive · GCC
Meraas
Real Estate · Dubai
Crate & Barrel
Home Retail · GCC
Lululemon
Lifestyle · GCC
AllSaints
Fashion · GCC
AllSaints New
Fashion · GCC
Espace Real Estate
Real Estate · Dubai
House Hunters
Real Estate · Dubai
Evolutions LLC
Real Estate Agency · Dubai
Maisons Du Monde
Home Décor · GCC
PHD Omnicom
Media Agency · GCC
Babyshop
Retail · GCC

Results That Speak

Real campaigns, real outcomes — from brief to results.

Hamptons International · Real Estate
3x Lead Growth & 68% Lower CPL in 4 Months
The Brief Hamptons needed a full-funnel digital presence from scratch — organic reach was near zero, paid campaigns had no structure, and the CRM wasn't being used for lead nurturing.

What I Did Built a complete strategy from the ground up: SEO-optimised content calendar, Google Search + Display campaigns, Meta lead-gen ads with custom audiences and retargeting, and an email nurture sequence integrated with the CRM. Managed all execution in-house.

The Outcome Qualified property enquiries tripled within 4 months, cost per lead dropped from AED 89 to AED 28 — a 68% reduction — and organic website traffic grew 3x through consistent content.
3x
Qualified Leads
68%
Lower CPL
Landmark Group · Retail
150% Brand Awareness Lift Across 4 Platforms
The Brief Landmark wanted to increase brand visibility for Babyshop, Splash Fashion and Centrepoint across the GCC — particularly with younger audiences on TikTok and Snapchat where they had minimal presence.

What I Did Designed and executed paid social campaigns across Meta, TikTok, Snapchat and YouTube. Created platform-native creative briefs, audience segmentation by country and interest, and ran weekly A/B tests on copy and visuals to optimise performance continuously.

The Outcome Brand awareness lifted by 150% across GCC markets, TikTok video views hit 4.1M, and CPL dropped 42% against the original benchmark — all delivered within planned budget.
150%
Brand Lift
42%
Lower CPL
PHD Omnicom · 8+ Brands
Managing 8 Premium Brands Simultaneously at 2.4x ROI
The Brief At PHD Omnicom, I was assigned to manage paid and organic campaigns for a portfolio of 8+ premium brands concurrently — including Unilever, Audi, Meraas, Lululemon and AllSaints — each with distinct brand voices, KPIs and audiences.

What I Did Developed individual content and media strategies per brand, coordinated influencer activations across Instagram and TikTok, managed Google Ads and Meta campaigns in parallel, and produced weekly cross-brand performance reports for senior stakeholders.

The Outcome All campaigns delivered above-target ROAS, with a combined organic reach of 9.1M impressions, 5.1% average Google Ads CTR, and 2.4x average ROI maintained across the full portfolio.
8+
Brands Managed
2.4x
Avg. ROI

Work Showcase

Campaign videos, ad creatives and platform metrics across key accounts.

Audi
Audi · Launch · Meta
Unilever
Unilever · Product · IG Feed
Lululemon
Lululemon · Campaign · Meta
Meraas
Meraas · Event · Reels
Meta · Multi-Brand
Brands Managed8+Simultaneous
Total Reach6.4M↑ 140%
Avg. ROAS2.4x↑ vs target
6.4M Reach
Combined paid social reach across all 8+ brand accounts
Google Ads · Search
Avg. CTR5.1%↑ 2.4pp
Impressions3.2M↑ 95%
CPCAED 1.4↓ 38%
5.1% CTR
Above-industry average click-through rate on Search campaigns
Instagram · Organic
Avg. Eng. Rate6.8%↑ 3.1pp
Influencer Posts120+Managed
Total Impressions9.1M↑ 160%
9.1M
Total organic impressions across all managed brand accounts
Centrepoint
Centrepoint · Awareness · GCC
Babyshop
Babyshop · Campaign · Meta
Splash
Splash · Models Campaign · GCC
Shoemart
Shoemart · Promo · GCC
Meta Ads Manager
Brand Lift+150%↑ vs benchmark
Video Views2.8M↑ 88%
CPLAED 19.2↓ 42%
150% Lift
Brand awareness increase across GCC markets on Meta
TikTok Ads
Views4.1M↑ 210%
CTR3.4%↑ 1.9pp
Cost/ViewAED 0.08↓ 55%
4.1M Views
TikTok In-Feed campaign performance across UAE & KSA
Snapchat Ads
Swipe-Ups18,500↑ 73%
Avg. Screen Time4.2s↑ 0.9s
CPMAED 22.5↓ 31%
18.5K
Swipe-up actions driven via Snapchat Story ads
Launch Campaign
Hamptons · Launch · Meta
Community
Hamptons · Community · Instagram
International
Hamptons · International · GCC
Meta Ads · Real Estate
Leads Generated3,200+↑ 120%
CPLAED 38↓ 47%
ROAS3.8x↑ vs target
3,200+ Leads
Qualified real estate leads driven via Meta lead-gen campaigns
Google Ads · Search
Avg. CTR6.2%↑ 3.1pp
Impressions1.8M↑ 74%
CPCAED 4.2↓ 33%
6.2% CTR
Above-benchmark Google Search performance for luxury real estate
Instagram · Organic
Followers Gained12K+↑ 85%
Avg. Eng. Rate5.4%↑ 2.8pp
Total Impressions4.2M↑ 130%
4.2M
Total organic impressions across Hamptons International social channels

Ready to grow
your brand?

Available for freelance projects in Dubai and remotely across the GCC. Let's build something that actually performs.

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